Lingerie is no longer considered to be just another undergarment that’s used for comfort, and has moved beyond its practical purpose to morph into a big style statement as outer apparel. Unlike before, Indians are no longer embarrassed to discuss this intimate piece of clothing. When it comes to buying lingerie, women are very specific about the details involved, such as the fit, the colour, and the design.

Thanks to the option of online shopping, many women (and men!) prefer to use the Internet for buying items like panties, bustiers, camisoles, babydolls, and swimwear. No wonder so many lingerie websites have sprung up online to meet these demands for fancy and practical innerwear. Here are three popular brands that lead the Indian market in this category.

The Three Leading Lingerie Brands In India

Zivame

Zivame has a huge selection of designer lingerie from top brands like Jockey, Triumph, Lovable, Amante, and B’Witch. Take your pick from balconette bras, strapless bras, push up bras, minimizers, seamless bras, and bridal ones. This website also has other options like a bra-size calculator, a bridal lingerie collection, and a fitting guide. It also has a special section where you can buy lingerie from a novel perspective – an astrological one. Shop to your heart’s content at Zivame and use zivame coupons for attractive offers.

Pretty Secrets

This popular website stocks lingerie from high-end brands like Pretty Secrets, Amante, Peri Peri, B’Witch, Maya, and Enamor. You can choose from a wide variety of bras and panties, from the basic cotton variety to the indulgent satin variety. Pretty Secrets also has other apparel like capris, swimwear, casual wear, and evening wear. Even the classic LBD or Little Black Dress has a dedicated section of its own.

There is an entire section titled ‘Offers’, which lists special deals like clearance sales and signup discounts. Do remember to make use of pretty secrets coupons when you buy from this online store.

Straps And Strings

This luxury lingerie website presents international brands like Elizabeth Hurley, Oscar de la Renta, Chantelle, BonBon, and Le Bourget. You can shop for bras and panties, sleepwear, swimwear, stockings, garter belts, waist cinchers, and more. Visit the ‘Sale’ section for some useful discounts and save with Straps and Strings.

Now that it’s okay to flaunt your love of lingerie, you can go splurge on lacy nothings online without a shred of guilt, and when you do, don’t forget to use and save with discount coupons!