Since its establishment six years ago, Flipkart has transformed itself into one of the most popular online stores in India. Sachin Bansal and Binny Bansal, the founders of the Indian e-commerce giant, have taken Flipkart from an online book store to a diversified e-store that currently also offers electronic goods and a variety of other products. So what is it that has made Flipkart a household name among modern Indian consumers? Our Flipkart review reveals the secrets of Flipkart’s success.
Flipkart Review: An Introduction To The Company
Flipkart was founded by two ex-Amazon employees in 2007 as India’s answer to Amazon.com. The site is today acknowledged as the largest online bookstore in India with over 11 million titles for customers to choose from. Flipkart was initially funded by the founders with a capital of INR 4 lakhs, but the company has since raised millions of dollars in funding from various venture capitalists like Accel India and Tiger Global. Flipkart currently employs over 4500 people, and plans to have a turnover of INR 4500 crore by 2015.
Multiple Payment Methods Wins Hands Down
So what has Flipkart done right and why is the store so popular in a country where e-commerce is a relatively new concept? Over 60% of Flipkart’s sales are through cash on delivery or card on delivery. The company took the Indian e-commerce market by storm by offering convenient payment options like debit card, credit card, net banking, and cash on delivery. Flipkart took things further by offering special services like e-gift voucher and card swipe on delivery.
Strategic Marketing, Discounts Coupons And Great Logistics
The real secret behind Flipkart’s immense success is however the store’s aggressive marketing strategies and great discount deals. Flipkart started off with deals on books and soon began offering deals on electronics, amongst various. We at Klypy work hard to provide a daily listing of the latest deals on flipkart. Do also check out our article on the top Flipkart deals and start using them to get discounts.
Flipkart is also very popular for its logistics. It has one of the finest warehouses and logistics teams in India and is known for delivering products in the promised time.
This Flipkart review proves that e-commerce is set to change the shopping experience of Indian consumers. Flipkart has done well to capitalize on the immense potential of the Indian market. What remains to be seen is whether other companies will be able to emulate Flipkart’s success.
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