Latest e-commerce shut downs and acquisitions in India

Closed sign for businesses for depicting e-commerce shut downs in IndiaThe Indian e-commerce story has witnessed a lot of action in the last so many years with sites like Flipkart, Bookmyshow, Makemytrip becoming household names. This growth has inspired many to launch their own e-commerce start ups to get a slice of this multi-billion dollar opportunity. Many have succeeded but the number is nowhere close to the number of businesses that have failed.

With so much interest and potential in the e-commerce sector and investors becoming more careful having burned their hands, many businesses had to finally close down for the lack of funds. Also, some startups had to finally agree for mergers pushed by common investors, wherein the acquired site / brand was eventually retired.

Though, many e-commerce sites failed for various reasons, and had to shut down or were eventually acquired in a distress sale; experts still believe that the Indian e-commerce story is nowhere near maturity and is expected to have 7% share of the country’s retail market by 2023, amounting to $60 billion.

Hopefully, this page on Klypy India will help e-commerce enthusiast find a list of all acquisitions and shut downs in the e-commerce field in India; and help them learn from the failures of others and build a sustainable business.

In addition to shutdowns, we found some interesting rumors floating around and thought of including them as well.


Yebhi has been in news for quite some months about wrong things happening in the company. Is it shutting down? Here are some reported data points.

  • Co-founders Nikhil Agarwal and Rahul Jain quit over differences with Manmohan Agarwal in January, 2014.
  • Competition has moved fast and adapted their business model to that of a marketplace and prepare better from an attack from Amazon, yebhi apparently is trying to catch up.
  • No recent funding.
  • IRCTC tie up didn’t work as expected.
  • No major advertisement in the last year or so.
  • Consistent fall in website traffic. Alexa rank has fallen from 2,000 to around 5,000 over the last 6 months.
  • No updates on Yebhi’s facebook page since June 17, 2014. Earlier the site was posting every few days. Didn’t see any activity for independence day as well. No special offers.
  • All major affiliate networks have asked publishers like Klypy to stop promoting offer and deals for, as payments have been an issue.
  • Employees and sellers have not been paid for months. Many sellers have since then moved out of the marketplace.

Update: Yebhi has changed its business to a discovery model.

Reportedly, Tradus is in the process of winding up. Tradus, witnessed the exit of its CEO (Mudit Khosla) and the change in their business to a hyper-local model. But the model with thin margins and Naspers recently investing in Flipkart sounds like tradus is going to have difficulty in continuing for long. (via Nextbigwhat)

Documented e-commerce shutdowns and acquisitions

2015 Updates

February – BabyOye, JustEat

BabyOye has been acquired by Mahindra group. Mahindra operates the Mom & Me brand of stores. The sale is reportedly an asset sale and the investors have taken a huge write-off on their investment in BabyOye. It will be interesting to see if BabyOye will survive or merged with Mahindra’s Mom and Me brand. (via Economic Times)

JustEat India has been acquired by Foodpanda in a stock-led deal. This is part of Foodpanda’s effort of acquiring a series of competitors in India and internationally to reportedly prepare for fighting the possible fight with Zomato. (via FirstPost)

January – Zipdial

Zipdial, popularly known for pioneering the ‘Missed call’ campaigns has been acquired by Twitter. The deal is reportedly driven by Twitter’s need to increase engagement within its user base and is valued in the range of USD 30-40 million. (via Forbes)

2014 Updates

November – TastyKhana

TastyKhana, backed by German based Delivery Hero has been acquired by Foodpanda (part of Rocket Internet). The acquisition is part of an international swap of companies in different countries to avoid competition in each other’s territories. The value of the deal is not available but it is believed to be in the range of USD 20-25 million. TastyKhana brand is reportedly going to continue post acquisition, but as per trends, may not be for very long. (via iamwire)

October – Muziboo

Muziboo, an online community for music creators has shut down its website. Muziboo landed in copyright infringement issues. They were receiving DMCA requests on almost a daily basis which were also sent to their hosting provider.Finally, Muziboo succumbed to pressure and finally shut down. (via NextBigWhat)

August –, IRCTC e-commerce portal

Flipkart pulls the plug on its payment gateway, PayZippy. The news coincides Flipkart’s recent strategic investment in Ngpay. It is believed that closure of Payzippy is a result of PayZippy not becoming a wallet before RBI changed its plans. (via MediaNama)

IRCTC shuts down its e-commerce portal, which was setup in partnership with Reportedly, IRCTC is looking for other partners to take advantage of their high traffic volumes. (via nextbigwhat)

June – Oravel

Oravel, a destination for short and mid term rentals for bed and breakfast joints, private rooms and serviced apartments has shut down. The start up had received a funding of USD 100,000. The company has now launched (re branded as) OYO Hotels.  (via Nextbigwhat)

May – gets acquired by poster boy of Indian e-commerce, Flipkart. The deal values Myntra reportedly at Rs. 2,000 crores and is a 100% acquisition in cash and stock. After the acquisition, Myntra will continue to operate as a separate entity with the CEO of Myntra heading Flipkart’s fashion business. (via Times of India)

April – after selling over a million school & learning products has closed down its operations. The site was active for 3 years and raised $1 million. Failure to raise another round of funding was the cause for the closure. (via NextBigWhat)

March – Dhingana

Rdio acquires Dhingana, plans to launch Rdio India by the end of the year. (via thenextweb)

February – Dhingana

Dhingana closes down primarily due to failure to renew license with T-series. (via Times of India)

Musicfellas, an indie music platform was acquired by The deal was reportedly for Rs. 50 lakh. The deal involves a founder, Mayank Jain joining the Gaana team. (via NextBigWhat)

2013 Updates

December – Indiaplaza, India’s pioneer in online shopping space primarily offered electronics domain has stopped operations . The site was unable to raise fresh funding and reportedly closed down operations sometime after Diwali. (via Wikipedia)

November – Goodlife,

Personal care products site, started by shut down. (via medianama)

E-commerce logistics startup shuts down operations and core team joins Paytm. (via Yourstory)

September – Husbabies

Hushbabies, run by Lapis Marketing Put. Ltd., which acquired in August 2012 has finally closed down. The company was a victim of capital crunch and poor sales. (via BusinessWorld)

July – Miraistore

Miraistore, Bangalore based online retailer, backed by an angel investor and having raised $ 1 million has shut down the website to focus on a private label, Felicia. (via NextBigWhat)

June – Redbus acquired by Ibibo group backed by Naspers group (runs sites like Goibibo, tradus, payu) reportedly for Rs. 800 crores. (via NextBigWhat & Techinasia)

May – Koolkart,,,,

Koolkart, an ecommerce website with price comparison and social combined shows out of stock for all products and finally closed down. (via NextBigWhat), a Bangalore based marketplace for Indian handicrafts has closed the site for new orders. All products are out of stock and the founder has moved on. (via NextBigWhat), an online video streaming company, having securing $5 million in funding, shut down with huge disappointment as per a note on the home page of the website. The reason for the shut down was failure to raise another round of investment. (via NextBigWhat) shut down its operations. The shut down followed the arrests of Timtata CEO on allegations of fraud. (via iamwire), a rocket internet owned online jewellery and fashion accessories website has closed operations in India. The site no longer is available. (via iamwire)

March –,, a fashion retailer started in May, 2012 has completely shut down with the website and customer support numbers being not operational. was backed by Partech International and reportedly was looking to raise a series B funding of $5 million, which apparently didn’t come through. (via NextBigWhat), was supposed to be run as independent website and have cross linkages with; but within months of the acquisition, the website is now redirected to (via Medianama)

February –,

Mumbai based (a community based customized fashion and accessories retailer) was acquired by Bangalore based online fashion retailer (via Times of India) closes down Indian operations and urges users to use their global site. (via Medianama)

2012 Updates

August –, reportedly was acquired for $30 million by in cash and stocks. (via Medianama), an e-store for kids products was acquired by Lapis Marketing pvt. Ltd., the company behind for an undisclosed amount. (via vccircle)

June –

Hotel aggregator was acquired by Yatra online pvt. ltd. from Travelocity. (via vccircle)

May –, eSportsBuy closed down and is shows a message with link to Reportedly, some warehouses were shutdown with partial lay-off. (via Medianama)

eSportsBuy, which was bought by Snapdeal, has been closed and the website doesn’t show anything. (via vccircle)

March – is acquired by for an undisclosed amount. In related news, the founders of MadeinHealth were joining reportedly for $4 million in cash and stock. (via vccircle)

February – got acquired by Flipkart for cash and equity. The Letsbuy team of 350+ will continue to function independently with access to Flipkart’s technology platform and supply chain capabilities. (via Medianama)

Additional Reading

  • A data driven study shared by start up founders who had to close down in 2014. (via YourStory)
  • Experts opinion why so many startups are closing in India. (via Times of India)

Did we miss an update? Email us [email protected]

6 Responses to “Latest e-commerce shut downs and acquisitions in India”

  • Ecommerce Rewind 2014 |
  • ecomm india 19/04/201522:14

    Confirmed news.
    Zovi lays off 80+ employees. Shuts down women’s wear and footwear divisions.

  • manoj 19/08/201522:25

    Wait and watch there are so many waiting to shut down. They hv already burnt huge amt and still showing losses. They fake the valuations and still burning monies of VC’s. I hope VCs find it easy to exit.

    • mukesh 19/08/201522:28

      Correct. They will be wiped out. Their biz plan to was made to show profits in 5 years has been changed to 7 year and will eventually be never.

  • RADHEY 20/08/201513:38

    Its better to do business in small way and slowly build on it. Look at companies like they started very small, still their turnover is not more than a crore but they are making profits.

  • pk 21/05/201607:57

    may i know the companies/sites which are about to showdown if u know


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